Puma associates with two prime distance running events in India

Marketing | November 6, 2015 | News

Puma Procam International Tata Steel Kolkata 25k Airtel Delhi Half Marathon

Puma has associated with Procam International as the official Sportswear Partner for the Tata Steel Kolkata 25K (TSK) and with Airtel Delhi Half Marathon (ADHM). Through this five year association with ADHM and TSK 25K, the brand seeks to further establish itself as a credible player in the performance category in India. Puma will introduce special merchandise at these events. The Airtel Delhi Half Marathon is scheduled for Nov 29, while TSK 25K, in its second edition, is slated for Dec 20.

Talking about the association with the two marathons, Abhishek Ganguly, Managing Director, Puma India said, “We are delighted to announce our partnership with the Airtel Delhi Half Marathon and the Tata Steel Kolkata 25K. Puma holds a credible position in the running and fitness segment and we see immense potential in the running category in India. These partnerships work in perfect synergy with the brand. Through such associations, we are looking at growing the running space in India.”

Vivek B Singh, Jt. Managing Director, Procam International added, “Puma’s brand values are in sync with what the marathons are trying to promote. We at Procam International welcome Puma on board as the official Sportswear Partner for both the Airtel Delhi Half Marathon (ADHM) and the Tata Steel Kolkata 25K (TSK 25K) and look forward to the continued growth of the running movement in India."

Puma will also continue its thrust on its existing sporting properties including Puma Urban Stampede, which saw over 15,000 participants cover 7 key cities in India last year.

Puma has associated with Procam International as the official Sportswear Partner for the Tata Steel Kolkata 25K (TSK) and with Airtel Delhi Half Marathon (ADHM).

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