E-Factor signs 5 year PPP with Rajasthan Tourism for Pushkar Fair

Industry Watch | November 4, 2015 | News

E-Factor Entertainment Samit Garg Pushkar Camel Fair Pushkar International Balloon Festival

Pushkar Mela 2015 is all set for the dawn of a new beginning with ‘larger than life’ experiential event expert, E Factor on board. The event and entertainment company, led by Founder-Director Samit Garg, has entered into a 5 year public private partnership with Rajasthan Tourism. A 48 member team from E Factor Events & Entertainment Pvt Ltd, equipped with state-of-the-art in-house infrastructure is confident of bringing a new dimension to the annual cultural fest.

Speaking about the exciting new partnership, Garg says; “This is a five year PPP between Rajasthan Tourism and E-Factor. The key objective is to upscale the engagement level and enhance the presentation of the various cultural aspects to solicit better participation of both international and domestics tourists. With the support of the various state government departments, we are trying to present the Pushkar Fair in a new avatar to the visitors, this year.”

With E Factor taking over the Mela, many innovations and changes are expected at this edition of the Pushkar Fair. Garg confirms that the entire scenography of the cultural areas at the Pushkar Stadium, as well as the handicrafts arena, Shilpgram, is being revamped. VIP hospitality zones also make a debut at this year’s fair, offering an engaging F&B experience. The week long festival will also feature fusion music concerts every evening, with free entry for all. To name just a few acts, Prem Joshua, Indian Ocean, and Astiva would be performing. Among adventure activities, besides Hot Air Ballooning, Para Motors, Quad Biking and Segways are also being added to the experience. The cultural formats of entertainment sessions are also being upscaled for better visitor engagement. Camping also gets a facelift with international level culinary offerings on the menu. As a part of their CSR initiative for the mela, E Factor is also introducing an online service - QuicDoc - for medical assistance.

When asked about the extended plan for the next 5 years, Samit explains that; “The Pushkar Fair will be marketed with a different flair over the next few years. WTM, ITB, Fitur, SATTE etc will see a totally different presence of the Pushkar Fair in the coming years. With new additions that will be plotted a year on year basis, the intention is to increase the participation of the more discerning travellers from both overseas and within India. With the various efforts and new ideas being ploughed in, we expect to increase this number of new visitors by at least 15000 to 20000.”

E Factor is one of the top most specialized service providers for premium, large scale experiential events in India and is well-known for its awe-inspiring sets and formats. They are expected to provide an adequate backdrop for massive productions, an impeccable quality and great organizational skill at the Pushkar Mela 2015


Pushkar Mela 2015 is being held from Nov 19 - 25 and will debut highlights like the VIP hospitality and a fusion music concert.

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