Superdry in collaboration with Pepsi MTV Indies presents ‘Superdry Krunk Live Sessions’

Entertainment | October 27, 2015 | News

Pepsi MTV Indies

British brand Superdry presents a new music property ‘Superdry Krunk Live Sessions’ in collaboration with Pepsi MTV Indies. This initiative brings together young musicians in the country alongside some of India’s best visual artists. The show aims to showcase how visuals, when combined with music, can accentuate the entire experience, making it truly unique. The show goes on air on Oct 29.

The show is a 6-episode series and each episode will feature 3-4 original collaborations between musicians and visual artists. The show will also have an on-ground extension, where every episode will be followed up with a gig featuring the artists in the respective episode. These performances will be held across cities including Mumbai, Pune, Delhi, Chandigarh, Hyderabad and Bangalore.

Speaking about the collaboration, Manu Sharma, Business Head, Superdry (Reliance Brand Ltd) said, “Globally, Superdry has a long standing association with music. We have always believed in curating the freshest sounds from across the planet and making them accessible to our customers through our in store and sound cloud playlists #SuperdrySounds. With ‘Superdry Krunk Live Sessions’, we are extending our global philosophy to the Indian independent music scene and are very excited to collaborate with MTV Indies on the property”.

Shedding light on the uniqueness of the show, Aditya Swamy, EVP and Business Head, Pepsi MTV Indies said, “We play in the world of subcultures and with this brand new production we are bringing together the world of electronic music beyond EDM and a form of art that’s beyond graffiti. Stylized and futuristic, this is a brand new chapter in the space of collaborations, a space where sound and sight meet. It is hugely encouraging to have the support of a cult brand like Superdry in bringing cutting edge content to urban audiences across India.”

Some of the well-known Indie music artists to be seen on the show will be Kumail, Ox7gen, Nicholson, Donn Bhat, Madboy/Mink, Alowala, AquaDominatrix and Your Chin. The visual artists who will be collaborating with these musicians include Moebius, Wolves, Transhuman Collective, Godgamut and Oblique. The show will be hosted by DJ Mo City aka Mohammed Abood.

The on-ground extension of the show will feature performances in cities including Mumbai, Pune, Delhi, Chandigarh, Hyderabad and Bangalore.

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