Corporate Events conduct a series of events for IDBI Federal Life Insurance

by  Isha Gakhar Marketing | October 26, 2015 | News

Corporate Events IDBI Federal Life Insurance

IDBI Federal Life Insurance recently hosted a series of events in Mumbai and Kolkata, which were planned and executed by Corporate Events. They were responsible for planning the entire event right from the venue, set-up, branding elements, press takeaways and so on.

The first event was a press conference held on Sept. 14 at Taj Lands End Mumbai to announce the launch of MCA-IDBI Federal Life Insurance Bowling Foundation in association with Mumbai Cricket Association. Former Aussie pacer Jeff Thomson was also present at the event, as he has been roped in to coach the young bowlers and spinners of the city.

This was followed by a gala evening held on Sept. 16, where all the cricket enthusiasts were invited to have a close chat with Jeff. The event was graced by Ajinkya Rahane and other cricket personalities. The event also featured a one-to-one session by the cricket commentator Gautam Bhimani and a comedy act by Vikram Sathaye.

Talking about the execution challenges, Deepa Vaity, Marketing Manager – MICE, Corporate Events said, “Just a day prior to the event, the client had changed the set design – from split LED wall to curved LED screen. Thus, our team turned around the line of suppliers within four hours to start the production.”

Second event was also a press conference in partnership with Cricket Association of Bengal (CAB), which was held at Eden Gardens, Kolkata on Oct. 16. The event had a special tent structure to accommodate around 400 guests and an LED wall as the main stage.

The conference was addressed by Sourav Ganguly, CEO of CAB. This was followed by spontaneous acts by Gautam and Vikram.

On the success of the event, Vaity, added, “The association was super successful thus we got the very next event within a month."