Encompass partners with Saavn to introduce the first ever Audio On

by  EVENTFAQS Bureau Marketing | October 23, 2015 | News

Encompass

Encompass has partnered music streaming app Saavn in announcing a transformation from a music only service to a complete audio content platform. Audio On, Saavn’s first annual conference, was brought to life by Encompass, enabling the brand to establish a platform where the best minds from across content and marketing industries could meet. Attended by 150 people, the event took place on Oct 15 at the Pallazio Ballroom, St. Regis Hotel, Mumbai.

With GroupM and Madhouse as knowledge partners, Audio On became the flag bearer for audio content. Right from design to engagement opportunities, Encompass was able to strike the right chord which ensured participation, and enhanced brand association.

There was no pitch process, and the agency came to manage the event following a brief received through an ex-Encompass employee who now works at Saavn, New York. The event was planned well in advance, allowing the agency to execute everything perfectly.

Describing the brand’s experience partnering with Encompass for this event, Teresa Bigelow, PR Director, Saavn, New York said, “It was an absolute joy to work with Encompass for Audio On 2015. This was our first time planning an event like this, and Radhika and her team made it an incredibly smooth process. Everything from the stage design to the event flow was executed beautifully. Their expertise and attention to detail allowed us to focus on our speakers and guests on the event day. We could not be happier with the results of this first Audio On, and we look forward to working with Encompass as we scale this event in the future”.

On what went into managing the event, Radhika Bubna, Senior Manager, Encompass Events remarked, “Working with a brand at such a delicate stage has always been a challenge. This is where the brand needs to take its stand on the direction that it wishes to take. As the agency chosen to ideate, plan and execute the first Audio On event, we felt the need to ensure our communication was perfect. This applied to the collaterals, the engagement, and the content of the conference.”