Maxus manages the launch of All About You by Deepika Padukone & Myntra

Marketing | October 23, 2015 | News

Myntra Deepika Padukone

Deepika Padukone launched her own fashion brand ‘All About You’ in association with Myntra. Managed by Maxus, the event took place on Oct, 22 at the Clardiges, Delhi. The collection will be available exclusively on the Myntra app.

Inspired by European craftsmanship, ‘All About You’ is designed to be, as Deepika Padukone says, ’comfortable, romantic, feminine and fun’. Speaking at the launch, she said “I am elated to introduce my brand All About You in association with Myntra. It was a pleasure working with the design team to create a collection that is simple, elegant and comfortable, with styles that match my sensibilities. The collection aims at enabling girls to showcase their personal style.”

After spending nine months designing and perfecting the collection in collaboration with French design agency Carlin and Myntra’s in-house design team, the actor modelled the brand on her own fashion preferences and off-screen fashion choices to make it relatable for young women.

Talking about this alliance, Ananth Narayanan, CEO, Myntra, said, “All About You lives up to its promise of being a collection that connects with young women. The brand will widen and deepen our reach. We see the brand hitting the $100 million mark over the next two years and the secret ingredient of its success will be the brand philosophy of simple designs that are easy to wear.”

Adding on this Mukesh Bansal, Board Chairman, Myntra and Head - Commerce, Flipkart, said, “Deepika is a style icon that the youth admires and connects to. We are excited to partner with her in creating a fashion brand which is an extension of her personality and is global in stature. We are very impressed with the depth of imagination & commitment that Deepika has put into the brand and we are sure that it will be a winner.”

With this exclusive collection, the fashion app aims to hit the $100 million mark over the next two years.

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