We MediaWorks manages Coolpad Note 3 launch

by  EVENTFAQS Bureau Marketing | October 21, 2015 | News

Coolpad Note 3 We MediaWorks Taj Mahal Hotel

We MediaWorks executed the launch of Coolpad Note 3 on Oct 9 at Taj Mahal (Mansingh), Delhi. The launch was attended by 160 people including the media, bloggers, tech reviewers, Coolpad fans from across the globe, as well as representatives of HCL, Amazon and Videocon.

The smartphone features class leading security features including finger print recognition. The mandate given to the agency was to create a look and feel and an experience with a focus on the finger-print feature.

The event décor was simple and subtle, designed around the fingerprint feature. The focus was to highlight features through demos and crisp audiovisuals.

Commenting on the launch, Vinay Kumar – Director, We MediaWorks said, “Coolpad has a vision of bringing the coolest offerings to the Indian market and making them affordable for the masses. We are elated with the feedback from all who attended the event and are glad we could help them take the first step towards realizing their dream of taking smartphones into every household.”

The session began with Jiang Chao, CFO, Coolpad, taking to the stage and greeting the attendees and sharing background information on the Coolpad. He was followed by Syed Tajuddin, CEO, Coolpad India, who made a presentation showcasing features of the device in comparison to competitors. Finally, Dr. Johnson Luo, VP, Coolpad, addressed the guests, launched the Note 3 and revealed the price.

Amongst others who attended the launch were Abhijit Kotnis, V.P and CPO, Videocon and Noor Patel, Director – Category Management, Amazon.in. Both Amazon and Videocon have partnered with Coolpad to sell the device.