Vibgyor Brand Services creates Maybelline Lounge at AIFW S/S'16
by Isha Gakhar Marketing | October 21, 2015 | Photo Feature
Vibgyor Brand Services Maybelline Amazon India Fashion Week
Vibgyor Brand Services collaborated with the make-up brand, Maybelline New York for its activations at recently concluded Amazon India Fashion Week S/S’16, held from Oct. 7 to 11 at NSIC Grounds, Delhi.
Going by Maybelline NY’s latest mantra ‘Make it Happen’, the agency was mainly responsible to set up a beauty lounge to create experiences that empowered women to make a statement and explore new looks. The whole vibe of the beauty lounge was very young and vibrant, complementing the coolness quotient of the fashion fraternity at the week.
Along with offering complimentary makeovers and nail art to the audience, the beauty lounge also displayed Maybelline NY products. The makeover zone also had to offer some pro beauty tips by the experts. In addition, photo-op zones were also set up to click pictures and upload on social media. A huge LFD screen was also installed to showcase the runway make-up trends and looks created by Maybelline NY.
Maybelline NY kiosks were also set up at the holding area near the ramp, where the emcee was spotted interacting with the models, bloggers, fashion icons, celebrities and so on.
On offer were free beauty makeovers and product trials to all the beauty enthusiasts present at the event.