Kickstart Entertainment executes launch of Deepika Padukone’s new Foundation

Weddings | October 21, 2015 | News

Kickstart Entertainment Live Love Laugh Foundation St. Regis Hotel Deepika Padukone

Kickstart Entertainment was an active partner to launch Live Love Laugh Foundation for actress Deepika Padukone. The launch was held at the St. Regis Hotel on Oct 10, World Mental Health Day, and saw 145 people attend.

The agency won the mandate to manage the event following a pitch, and on the basis of its relationship with Padukone, and its ability to provide an apt solution for the event within the allocated budget.

The event saw support from several quarters. Businesswoman Nita Ambani; Director, producer, and screenwriter Kiran Rao; writer Shobaa De; producer and director Gauri Shinde; fashion designer and politician Shaina NC; Vidhu Vinod Chopra and wife Anupama; veteran actor Mohan Agashe; Chief Minister of Maharashtra Devendra Fadnavis; Shiv Sena’s Yuva Sena head Aditya Thackeray; Colors CEO Raj Nayak; Lyricist Prasoon Joshi; and Editor in Chief of India TV Rajat Sharma all showed up at the launch.

On managing the event and some of the challenges faced, Eshna Seth, Kickstart Entertainment remarked, “This was the official launch of the NGO and their website. Deepika and her panel of founder members spoke about the anxiety and cause of depression. They also launched their website and took the audience through details on how to register, connect and find solutions. Being an event attended by the CM, Nita Ambani, Mr & Mrs Godrej, leading Directors, etc, security, logistics, smooth flow of guests, and handing of PR were key challenges.”