Alia Bhatt & Shahid Kapoor at the 'Bollywood Britain – Shaandaar' Campaign!
by Kanika Mehta Industry Watch | October 16, 2015 | News
VisitBritain Alia Bhatt Shahid Kapoor Bottomline Media Real Events
VisitBritain launched their latest Bollywood Britain – Shaandaar campaign yesterday, taking forward their Bollywood association in India. The campaign was association with the Indian Film Industry’s eminent film labels, Fox Star Studios, Phantom Films and Dharma Productions.
The event association and conceptualization was managed by Bottomline Media and the execution was taken care of by Real Events.
The star-studded event took place at the Taj Land’s End, Mumbai and was attended by the British Deputy High Commissioner, senior VisitBritain management, as well as Turkish Airlines delegates.
Shahid Kapoor and Alia Bhatt, who star in the much awaited rom-com Shaandaar, which will be releasing on October 22, 2015, were seen at the launch event today promoting the film’s alliance with destination Britain and the locations where the film has been shot extensively.
Shahid Kapoor added, 'I enjoy the UK very much. There's a wealth of history, dramatic scenery, sacred sites, legend and tradition all come together, and there's so much to discover when you step out of the cities. The countryside specially, invokes a sense of romance that's perfect for a holiday."
While Alia Bhatt said "I love England, and it's one of my favourite holiday destinations. The shopping in London is fantastic. And there's so much to discover when you step out of the cities - from the very pretty Lake District to Leeds where we shot a lot of Shaandaar.”
Bollywood Britain – Shaandaar, a contest based campaign, launches the TVC with a strong digital focus in association with sponsor partner Turkish Airlines. The airline is offering 2 Couple Business Class flights to Britain for the lucky winners to go explore the stunning British countryside. Aimed at the young discerning Indian traveller, to assist them in planning their Bollywood Britain travel better, VisitBritain along with Lonely Planet India, have also published the guide ‘Great Britain – The Bollywood Way’. This guide draws special focus on all the serene landscapes of Britain where iconic Bollywood films have been shot.
VisitBritain’s Regional Manager for Asia Pacific & Middle East, Sumathi Ramanathan adds, “We are very pleased to be working with this movie and the fantastic star cast in it. We are honoured to have partnered with Dharma productions for this campaign. Britain is known for its lush countryside and picturesque locations and this opportunity helps us celebrate that and much more. We hope that this film is a blockbuster and encourages all the Indian travellers to come relive their Bollywood memories in Britain.”
Turkish Airlines General Manager’s, Mr. Mehmet Akay from Mumbai and Mr. Ozer Guler from New Delhi, said, “We are delighted to be the airline partner of choice, for the VisitBritain – Shaandaar campaign. Britain is one of the most picturesque places in the world; an ideal romantic get-away with its scenic beauty, food and nightlife. Turkish Airlines flies daily to Britain from across 109 countries via Istanbul, with quick 3 hour connectivity. The Airline has one of the best services to offer to its business class travelers. Turkish Airlines is the only Airline flying to maximum countries in the World. Because of our superlative services we have been also chosen by Skytrax as “the Best Airline in Europe” for 5 years in a row. We would love the campaign winners to “Widen” their experience and make their travel unforgettable with Turkish Airlines”.
This VistiBritain campaign is in association with the Indian Film Industry’s prominent film labels, Fox Star Studios, Phantom Films and Dharma Productions.