Plush manages Grey Goose Beyond The Bar 2015

Marketing | October 14, 2015 | News

Plush Grey Goose

Grey Goose Beyond The Bar took place in Delhi, Mumbai and Chennai from September 7 to 11.

Production for this specially curated event included a customized Bar table with backdrop and side screen panels for all cities, which was managed and executed by Plush. The agency also managed the décor for all the venues keeping Grey Goose colours in mind (Blue and White).

The client brief required them to keep it minimalist yet classy look, with a masculine touch to the entire feel for the evening. 

This series of events also featured Grey Goose Taste by Appointment. Taste By Appointment reinforces Grey Goose's positioning as the World's Best Tasting Vodka by helping consumers discover their own personal taste. A series of bespoke, intimate events at some of the country's most prestigious venues took place. These events were aimed at helping attendees understand their flavour preferences while enjoying some great drinks and food. 

Following its success in the UK, this concept was further developed for a global audience, creating a comprehensive toolkit that enabled Taste By Appointment to be executed by local markets anywhere in the world. Taste by Appointment has been delivered across the US, in Mexico, Dubai, Israel, Russia and India.

Customized chocolate ganache cake jars were given to all the guests in the evening along with a Grey Goose miniature. Other giveaways for bartenders included customised pens (grey goose imprinted on it), printed note books, cocktail cards, menu on sunboards, invites, carry bags, lanyards and certificates.  

The event took place in cities like Delhi, Mumbai and Chennai from September 7 to 11.

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