Mumbai City FC takes branding to Local Trains

Marketing | October 13, 2015 | News in Brief

Mumbai FC Ranbir Kapoor

With the ISL fever taking over the country’s football fans this month, the Mumbai City FC team has introduced a first-of-its-kind branding on the city’s local trains. In a bid to spread the spirit of football across the city, trains on the Central, Western and Harbour lines will display images of Mumbai FC stars Nicolas Anelka, Subrata Paul, Sunil Chhetri, Ashutosh Mehta and Keegan Pereira, with the message ‘Jahaan Dhadakte Hai 2 Crore Dil’.

With branding display across multiple trains on all three crucial lifelines of the Mumbai railway network (36 panels on each line), the message will reach seven million fans daily. Mumbai City FC Team owner, Ranbir Kapoor said; “The local train is Mumbai's lifeline. It makes the city what it is. Our club logo, in fact, features a local train and signifies the role it plays in every Mumbaikar's life. The branding of these trains is our little way of paying tribute to the railways and connecting with the lifeline of the city.”

The 2nd edition of the Hero Indian Super League started on Oct.3 in Chennai. Mumbai City FC will play their first home match on Oct. 16 at the DY Patil Stadium, Nerul, Mumbai.

In a bid to get closer to the fans, the ISL franchise is using Mumbai local train bogies on the Central, Western and Harbour lines for branding.

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