Sir Martin Sorrell in India to announce Encompass - Geometry Global collaboration

Industry Watch | October 7, 2015 | News

Encompass Sir Martin Sorrell Geometry Global

In acknowledgement of the growing importance of a full service BTL marketing offering, CEO of WPP group, Sir Martin Sorrell will be announcing the formal collaboration of Encompass and Geometry Global in India.

Sir Martin Sorrell is currently in the country and will be addressing the media later today to speak about this one-of-its-kind collaboration. 

Given the share of Encompass' business in the Indian experiential marketing industry already, the resultant collaboration entity will be the largest in the BTL marketing space in India.

The objective of this alliance is for WPP to strengthen its position in India with its clients, in offering best-in-class, full service experiential marketing services.

Commenting on this breaking announcement and what this collaboration means for Encompass, Sukrit Singh, CEO, Encompass said: "The Geometry Global | Encompass network is Born Big! Big on talent  Big on achievements, Big on ambition.  As the industry leader we now take the mantle of shaping the industry – we see ourselves as the UBER-like platform for collaboration, shared experiences and finally shared progress and prosperity."

The resultant network from this collaboration will be the largest BTL marketing entity in India.

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