Salman Khan launches Tata Sky's Health & Fitness Service in Mumbai

Marketing | October 6, 2015 | News

Salman Khan Suniel Shetty Tata Sky JW Marriott Actve Fitness

Bollywood star Salman Khan attended the launch of Tata Sky Actve Fitness on Oct.  2 at JW Marriott Mumbai.  A joint venture between Tata Sky & Brilliant TV (a Suniel Shetty & Adarsh Gupta initiative), the interactive service will enable subscribers to access a world of fitness experts that train the country’s film-stars, from the comfort of their homes.

Commenting on the launch, Pallavi Puri, Chief Commercial Officer - Tata Sky, said, “There is a growing desire to find solutions that help manage the challenges of a fast paced and demanding lifestyle. Staying fit and healthy is one of the top priorities. However, not everyone has access to right exercising regimes or trainers across the country. It is this insight that triggered the Actve Fitness service, where we offer celebrity fitness experts who will help our subscribers to stay fit. A smarter and personalized way to take control of one’s health from the comfort of your homes.”

Adarsh Gupta, Founder Director, Brilliant Living TV, added, “Our focus has been on creating passion and excitement for fitness amongst all Indians by guiding them through fitness exercises such as work-out videos, yoga and meditation. Now, for the first time these services will be available to viewers at home through a DTH platform.”

Celebrity fitness trainers from the likes of Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, and Shifuji have shared workout, yoga sessions, self-defence and fitness tips that any individual can follow at home, without the need of any professional equipment. 

The launch took place on Oct. 2 at JW Marriott, Mumbai, Tata Sky Active Fitness is a JV between Tata Sky and Brilliant TV.

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