Dettol and Indian Ocean launch Music Video to mark 1 yr of Dettol Banega Swachh India Initiative

Marketing | October 6, 2015 | Video Update

Dettol Swachh Bharat Abhiyan Indian ocean

Dettol has partnered with Indian Ocean to create awareness about the Swachh Bharat Initiative through a music video titled 'Banega Swachh India'. The video launch marks the first anniversary of nation-wide Dettol Banega Swachh India campaign. The track was released on MTV, Aaj Tak and Youtube on Sept 30.

The video was shot near various historic monuments like the Qutub Minar, Amer Fort, Humayun’s Tomb and Gateway of India. Apart from Indian Ocean Band members Rahul Ram, Amit Kilam, Nikhil Rao, Himanshu Joshi and Tuheen Chakravorty, the track also features artists like Palash Sen of Euphoria, Subir and Nitin Malik of Parikrama, Kartik, Kutle Khan, Koco and Mohan of Agnee and Shilpa Rao.

Speaking about this collaboration Arjun Purkayastha, Marketing Director - Dettol, Developing Markets said, “In the last one year after launching our nationwide campaign Dettol Banega Swachh India, we have made a considerable progress in driving behaviour change towards hygiene and sanitation - Right from developing hygiene curriculum for 2.5 million school children and building 25,000 toilets to adopting 200 villages to make them open defecation free. While we will continue to move forward on this initiative, we also want to encourage people to stand up and do their bit towards this movement. Music is a universal language which unites people across cultures and can serve as an agent of change. And we are extremely delighted to join hands with iconic artists in the country for making music as the medium to reunite people towards a Swachh Bharat.”

The new track 'Banega Swachh India' was released on MTV, Aaj Tak and Youtube on Sept 30.

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