Kestone plans and executes Britannia Annual Conference ‘15 in Gurgaon
by Isha Gakhar Marketing | October 6, 2015 | News
Britannia Kestone Britannia Annual Conference ITC Bharat
The Indian FMCG Company, Britannia recently hosted their Annual Conference at ITC Bharat, Gurgaon. With an objective to inspire the employees, the conference had a theme of ‘Aspire Beyond’. The brief was to plan and execute a well-designed conference, which would convey the achievements and vision of the company.
Kestone was in charge to design the concept, communication collaterals, set design and technical setup, including stay, travel and logistics co-ordination. In order to do justice to the grand nature of the event, the activation company planned and executed the three-day conference for about 200 Britannians.
The conference branding was done in strong sport visuals to depict the essence of the theme. Cheerleaders ushered the guests into the conference arena. A high-energy AV, which culminated in the reveal of the event logo set the mood for this vibrant conference. Well-known industry speakers interacted and engaged with the employees, motivating them with insightful stories and conversations. Presentations from the leadership team were followed by a high adrenalin drum jam session. The evening ended on a high note of fun and networking.
Taking forward the theme of high-performance, day 2 kicked off with a team-building activity requiring the highest level of teamwork to custom brand and race karts to a podium finish. The activity highlighted their team spirit while simultaneously bringing out the strategists and inner child within each delegate.
The high point of the day was the Britannia Pavilion – a walk-through of the company’s achievements and future plans. Each stall had an experiential activity designed uniquely for that specific showcase. The pavilion highlighted the company’s illustrious brand associations, had engaging games for the guests to unwind, a photo booth to celebrate their presence, digital kiosks to set the roadmap for the future and even a bread and cheese innovations food tasting counter. The objective was to create a holistic experiential zone to encompass the milestones of the brand - Britannia.
As the theme for the gala dinner was Fusion, the set-up was a recreation of the popular Chandni Chowk Street in Delhi. Stall games, astrologers, magicians and bangle makers intrigued as well as entertained the delegates during the early part of the evening. The performances began with a skit by the employees and a dance by the leadership team. Kestone conceptualised and choreographed these performances. The awards were followed by an act by Desi Roots.
In addition, optional activities like golf and adventure sports were built into the plan to give delegates time off yet living the theme in a casual and fun manner on the final day. The conference further concluded with a balance of stimulating discussions, laidback fun and power-packed activities.
Based on the theme of Aspire Beyond, the conference celebrated the legacy of Britannia and everything it stands for.