Maybelline New York partners with Amazon India Fashion Week S/S ’16 as Associate Sponsor

Marketing | September 28, 2015 | News

FDCI Amazon India Fashion Week Fashion Design Council of India Sunil Sethi Pooja Sahgal

The Fashion Design Council of India (FDCI) has collaborated with the cosmetic brand, Maybelline New York for the upcoming Amazon India Fashion Week S/ S’16. The fashion-meet-business event is scheduled from Oct. 7 to 11 at NSIC Grounds, Delhi. Under this partnership, Maybelline New York, will present the latest in trends inspired from the international runways. 

Speaking on the association, Sunil Sethi, President, FDCI, said, “We are delighted to announce our association with Maybelline, for the India Fashion Week. The Indian cosmetic industry is burgeoning and this collaboration will only bolster our commitment towards adding a colourful landscape to the event.”

Talking about this collaboration, Pooja Sahgal, General Manager, Maybelline New York - India said, “Across the world Maybelline is strongly associated with fashion and is the make-up partner for the biggest fashion weeks across the world including New York, London, Berlin and others. We’re thrilled to be working with FDCI to create beauty trends this season. We look forward to an exciting season ahead where we will work with the best talent in the beauty industry and some of the most reputed designers in the Indian fashion fraternity to launch our innovative make-up range that encompasses our spirit and make-up looks from the catwalk to the sidewalk.”

Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India added, “There is an inextricable link between fashion and make-up and with Maybelline New York at Amazon India Fashion Week, we’d like to showcase that to Indian women. This fashion extravaganza is the perfect platform for Maybelline to bring alive on the ramp its expertise from New York Fashion Week, perfectly customised for the Indian consumer. We’re very happy to be partnering with FDCI for this grand event and look forward to setting some new trends this season.”

As exclusive beauty partner, the brand will bring the signature New York edginess to their partnership with FDCI’s fashion property.

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