Percept Sports & Entertainment conducts roadshow in Japan for Maharashtra Tourism
by EVENTFAQS Bureau Industry Watch | September 24, 2015 | News
Percept Sports and Entertainment Maharashtra Tourism
Percept Sports & Entertainment bagged the Brand Activation & Promotions mandate for Maharashtra Tourism. Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a 3-day Road Show in Japan from Sept. 9 to 11 with the support of the Wakayama prefecture, Japan. The agency’s 360-degree scope of work encompassed conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism. Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation, including Paraag Jaiin Nainutia, Managing Director – MTDC; Valsa Nair Singh, Hon. Secretary Tourism & Cultural Affairs Maharashtra; Ramdas Athavle, Hon. MP; and Subhash Desai, Industries Minister – Maharashtra State.
Speaking on this account win and on the road show across Japan, Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honour to have won the MTDC mandate, and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was synchronized and managed by every member of the Percept team to deliver a show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination.”
On what the road show sought to achieve, Valsa Nair, Secretary, Tourism Government of Maharashtra said, “With this road show, we had an exchange of ideas and invited tourists and businessmen alike to make the most out of the information that we brought – to explore the opportunities with regards to tourism and investment.”
The MTDC Road Show commenced at Hotel New Otani Osaka, where Fadnavis interacted with leaders and businessmen. This was followed by a grand event at Koysan to inaugurate the Ambedkar statue at The Koyasan University in Mount Koya, Wakayama Prefecture, Japan on September 10. The next day’s events took place at the Indian Embassy, where Fadnavis made a pitch for Japanese investments in India and also for Tour and Travel operators from Japan to increase the tourism footprint in India. This was followed by a signing of an MOU between Babasaheb Ambedkar Marathwada University and the Koyasan University. The last day saw cultural performances by Wakayama Prefecture, where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed vibrant cultural dance forms from the state of Maharashtra.
Paraag Jaiin Nainutia, Managing Director, MTDC added, “We are very grateful to all those who have made this road show possible and smooth to conduct. We sincerely hope that this exchange of information between the business communities, diplomats and the travel trade delegates results in a successful partnership and influx of tourists in both the countries.”
Taking forward the recently won Marketing & Promotions mandate, Percept Sports & Entertainment conceptualized and executed a 3-day Road Show in Japan from Sept. 9 to 11