Marketing Solutions Executes Videocon Tech Show at Aamby Valley

Marketing | September 22, 2015 | News

Marketing Solutions Videoocn Tech Show Aamby Valley Amit Sana

Marketing Solutions managed the Videocon Tech Show at Aamby Valley on Sept. 9. The event was organised to showcase the company’s entire line up for the season. While the day was devoted to the exhibition and product display, the evening event took place at the Auditorium in Aamby Valley. Over 300 dealers attended the exhibition and event, which featured Rashmi Nigam as the anchor, while Indian Idol participant Amit Sana entertained the guests.

A dedicated exhibition area was set up to showcase Videocon’s range of televisions, refrigerators, air conditioners and washing machines.

Describing the setup for the exhibition, Poonam Lal, Director, Marketing Solutions said, “Each category had a ‘hero’ product. So for the 4 hero products, a special zone was created to highlight the USP's.  For the eco-friendly washing machine which releases ozone while washing, we created a Green Zone. For Videocon Refrigerators, an ‘igloo’ was set up for effect. The proposition of their TV panels was colours, wherein one sees 95% of colours, maximum in this category, while the Wifi AC's are all about simplicity of operation and the power of control.Their respective zones were designed to reflect this.”

Attended by more than 300 dealers, the Tech Show featured an exhibition and an entertainment evening featuring singer Amit Sana

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