Hansa Events Manages IAA Summit; Sachin Tendulkar and Shah Rukh Khan win Advertising Icon Awards

by  EVENTFAQS Bureau Business Events | September 21, 2015 | News

IAA India Chapter Silver Jubilee International Advertising Association Hansa Events Le Meridien Kochi

Executed by Hansa Events, International Advertising Association (IAA) India Chapter’s Silver Jubilee Celebration ended with a 3-day Summit at the Le Meridien, Kochi from Sept. 3-5. Attendees at the event included Sachin Tendulkar, Shah Rukh Khan, Arnab Goswami, and Sadh Guru Jaggi Vasudev. Being an advertising industry event, the media, marketing and advertising fraternity worked in tandem to ensure the summit went well. What began as an event to commemorate the 25 years of IAA in India, saw more than 1100 delegates, 27 partnering brands, and 21 International and Indian speakers.

Actor Shah Rukh Khan and cricketer Sachin Tendulkar were honoured at the IAA Summit with the Advertising Icon award for their work in the past 25 years, while evening entertainment included acts by Papon & band, Tron Dance Crew, Diya Dance, Kalaripattayu, and other traditional dances.

#IAASummit and #WhatsComingNext ensured that people were continuously sharing their thoughts on social media, and international footprints on twitter got the event trending. The global IAA design inspiration of colourful boxes was used to unbox the Global theme “WhatsComingNext” with the underlying theme of “Change is Shaping the Future”. The entire event experience right from the look and feel of the micro-site, to the unveiling of speakers,  marketing collaterals, outdoor hoardings, unique event installation and even the stage design had these ‘boxes’ incorporated as an integral part of the design.

On the occasion, Sujit Kote, Vice President and National Head, Hansa Events said, “We are thankful to our client for giving us complete freedom to shape up the summit as per our vision. The key talking point of the summit being disruption, we aimed to bring disruption in whatever we did at the summit and challenged the obvious. With endless number of difficulties coming our way, we managed to execute the event with great finesse. The biggest challenge was the strike on Sep 2, which the team managed smoothly.”