Vibgyor manages and organises AkzoNobel product launch in Delhi

Marketing | September 18, 2015 | News

AkzoNobel AkzoNobel India Vibgyor Brand Services Eros Hotel Ashish Ranjan

AkzoNobel, the global paints and coatings company and the makers of Dulux Paints in India launched three new paints – Dulux Weathershield, Dulux Supercover and Dulux Satin Stay Bright strengthening its portfolio. Conceptualised and managed by Vibgyor Brand Services, the launch ceremony took place on Sept. 7 at the Eros Hotel in Delhi.

The event began with Rajinder Singh, Regional Manager-North setting the stage and introducing the brand with an AV. The backdrop showcased the theme ‘Future Re-define’. Girls standing on a rotating platform holding Dulux paints walked down the stage amongst the audiences unveiling the product. The emcee kept the audience engaged and a muhrat billing was conducted through lucky draw coupons.

The evening was glammed up with dance performances by a famous artist Indrani and a singing performance by Indian Idol fame singer Deeksha. A small mock shop was also created for the prospective dealers to see the products.

Speaking about the planning involved in the event, Ashish Ranjan, Account Head, Vibgyor Brand Services, said, “This was an important launch keeping in mind the iconic and premium brand value of AkzoNobel. The complete setup was done overnight and the managing the creative and display was a huge challenge. Our team ensured the required logistics were worked on to deliver the power packed launch for AkzoNobel Paints."

AkzoNobel India expands its product folio by introducing three new paints at an event on Sept. 7 at the Eros Hotel in Delhi.

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