RMAI Ayurvet Flame Students Awards 2015 announces top 3 winners

Marketing | September 16, 2015 | News

RMAI Ayurvet Flame Student Awards 2015 RMAI

Rural Marketing Association of India (RMAI) announced the winners of the 9th edition of Flame Awards, which took place on Sept. 12 in New Delhi. Nearly 200 students, corporate and rural marketing agency representatives attended the presentation ceremony. The event was sponsored by Ayurvet Ltd and powered by Usha International and Crompton Greaves Ltd, while the associate sponsor was Insight Outreach. Winners presented their summer project case studies during the event.

Kottiana Raja Achutha Naidu bagged the Gold Prize, followed by Tarak Nath Das from IRMA, who bagged the Silver Prize; Goshalram Govindarajan from IIM Kozhikode and Brijesh Arora from XIM, Bhubaneshwar bagged the Bronze Award together. Among the 200 entrants from 50 B Schools, Gayatri Rao from Welingkar Institute; Nikita Singhania, Abhishek Lohiya and Animesh Sahoo from S P Jain Institute; Debashree Debashrita from XIM Bhubaneshwar; Shishir Sachdev from IIT Kharagpur; Nitesh Raj Kumar Sajwani from IRMA, Anand; Sruti Nair from IMT Ghaziabad and Barkha Jain from BULMIM were the top seven winners.

On the occasion, Sanjay Kaul, President, RMAI said, "There is already an increased interest among corporates in Rural India. Over past decade, rising incomes, mobile services and media penetration have impacted both consumer and markets alike.”

Further, Kaul urged students to take up Rural Marketing as a career option, as corporates would need young new age marketers to address the changing needs of these markets and consumers. Mohan Saxena, who was the Chief Guest of the event, reiterated this point noting that in the future marketing is going to be all about Rural. The event also featured an interactive session titled “Are you future ready manager?” featuring Puneet Vidyarthi, General Manager & Head (Rural), JCB India Ltd; Rajesh Tara, Vice President (HR), Usha International Ltd; Vijay Sharma, General Manager, GSK Consumer Healthcare Ltd; Anup Kalra, Executive Director, Ayurvet Ltd; and moderator Raj kr Jha, VP, RMAI. A networking lunch followed.

The event took place on Sept.12 in New Delhi, and saw students presenting their winning case studies.

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