Toast Events manages a High Tea Party for Forever New in Delhi

by  Rachael Rajan Marketing | September 14, 2015 | News

Toast Events Mono Pop Forever New Select CityWalk

Forever New hosted a VIP High Tea Party on Aug. 27 at their Select Citywalk store, Delhi for brand loyalists who have helped it complete 8 successful years. Managed by Toast Events, the event also showcased the brand’s newest collection Mono Pop. The event was attended by the brand’s VIP customers, the fashion media and bloggers, who were treated to an extravagant high tea, along with Nail Spa sessions. Additionally, personalized styling sessions were conducted by the Forever New style team for each of the guests.

The purpose of the event was to create an experience that would enable the brand to showcase its offerings in an interesting format across the event through elements of décor, branding and interactions where guests could enjoy the brand experience.

This event also happens to be the agency’s first event after launching operations in Delhi. Forever New chose to work with the agency based on the kind of events and experiential gigs it has executed shortly following its launch. The agency’s expertise and work in the luxury and fashion space was a key factor prompting its appointment. Toast Events worked hand in hand with the brand in planning the event by creating various experiential touch points for the guests. Right from the photo-op for VIPs to the high tea selection, and the décor and props for the event, every element was chosen and designed keeping in mind the brand values and ethos. Selection of Forever New props at the photo op zone caught a lot of attention during the event and generated a lot of buzz on Social Media.

Commenting on the same, Prateek Nagpal - Client Servicing Lead, Toast Events said, “The challenge was to create an experience for the guests within the limited space whilst they tried out the new collection and basked in the brand experience. Good chat sessions between the brand team and guests, as well as the average hangout duration of each guest is a witness to the successful planning and execution.”