Rashami Desai Engages Vodafone retailers in Mumbai

by  EVENTFAQS Bureau Marketing | September 14, 2015 | News

Vodafone Rashami Desai

Vodafone India undertook an initiative to build a closer connect with and reward top performing retailers in Mumbai. This was an initiative to acknowledge their role in helping Vodafone connect and serve its customers better. As a part of this three-day activation, from Sept. 8 to 10, television actor Rashami Desai visited the outlets of best performing Vodafone retailers in Mumbai, and engaged them and their families.

Speaking about the initiative, Ishmeet Singh, Business Head - Mumbai, Vodafone India said, “Everything that we do in Vodafone is centred around our customers and on delivering the finest value to them in terms of products and services. Vodafone acknowledges the key role played by our trade partners as brand icons of Vodafone that help us connect and serve our customers better. This particular initiative is part of multiple ongoing retailer engagement programmes that Vodafone conducts to convey the message that they are a quintessential part of Vodafone and form a key element in reinforcing the brand’s commitment to serve customers.”

Vodafone had earlier introduced a Data Premier League contest in Mumbai. The objective behind this initiative was to increase awareness and adoption of Vodafone 121 customised data offers by customers. The 15 top winners of this contest also got the opportunity to meet and interact with Desai as a part of the grand prize, amongst other prizes for daily and weekly winners.

Commenting on the initiative Desai said, “I’m happy to be a part of this initiative and engage with the winners of Vodafone Data Premier League contest. What makes this initiative by Vodafone even more special is that many of the Vodafone Retailers and families I am meeting are my fans and it is giving me an opportunity to connect with them more closely. My congratulations to them!"