Virat Kohli and Shripal Morakhia with Neeti Palta

Smaaash appoints Virat Kohli as its Youth Icon

Marketing | September 14, 2015 | News

Virat Kohli Smaaash DLF Cyber Hub

On Sept. 9, Smaaash Entertainment Pvt. Ltd. unveiled India’s Test Captain Virat Kohli as the ‘Smaaash Youth Icon’ for its chain of sports-centric interactive entertainment and gaming centres across the country. As part of his role as the youth icon, Kohli will drive Smaaash’s vision of redefining entertainment and sports engagement amongst the youth today.

Talking about the association, Shripal Morakhia, Chief Imagination Officer, Smaaash said, “The youth of today require an inspiration to motivate them to adopt an active lifestyle, filled with sports and entertainment, and we could not think of anyone more inspiring than the brightest star of the Indian cricket team, Virat Kohli. There is a great synergy between Smaaash and Virat, who embodies the passion and energy associated with the brand.”

Speaking on the announcement, Virat Kohli said, “Smaaash is truly the destination for everyone seeking innovative entertainment and active engagement. Smaaash has brought to the country a venue that promotes an active lifestyle with a fun and engaging atmosphere. Being a fitness and gaming enthusiast, I am excited and happy to associate with Smaaash and promote a fun and fit lifestyle across India.”

Kohli further announced the launch of the ‘Lloyd presents Smaaash CyberHub Corporate Cricket Challenge’. The challenge invites corporates in Gurgaon to form a team of 6 (5 players + 1 substitute) and participate in the tournament to be held in at Smaaash and DLF CyberHub. The challenge is about showcasing batting skills by facing the legends like Wasim Akram, Sachin Tendulkar, Shoaib Akhtar, Shane Warne, etc. and scoring maximum runs as a team. The challenge went live on Sept 9, and will continue till Nov. 1. The winning team will receive their awards from Kohli, sponsored by Fanatic Sports, and an all sponsored trip for the T20 World Cup finals to be played at Eden Gardens, Kolkata in April 2016.

At an event on Sept. 9 at Smaaash, DLF CyberHub, Gurgaon, the cricketer took up the new role, further announcing a corporate cricket tournament.

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