Universal Music partners with Twisted Entertainment for EVC 2015
by EVENTFAQS Bureau Entertainment | September 11, 2015 | News
Enchanted Valley Carnival Universal Music Twisted Entertainment Fatboy Slim Tiësto
Universal Music Group has announced a new partnership with Twisted Entertainment Pvt. Ltd., under which both parties will take equal stakes in Enchanted Valley Carnival. The festival is back this year on Dec.18, 19 and 20 at Aamby Valley City Festival Arena with global stars Tiësto and Fatboy Slim confirmed as headliners.
This new partnership means that Enchanted Valley Carnival is the only festival in India to control its own content. The joint venture also marks Universal Music Group South Asia’s debut in the experiential marketing space. Enchanted Valley Carnival and Enchanted Village are the core initiatives of the joint venture in the music festival and camping adventure spaces, respectively.
This year, Enchanted Valley Carnival begins the next chapter in its story with the unique experience of a mystical world where ancient meets modern with a new call-out – “#JoinTheTribe”. Attendees will witness futuristic themed production, and design and stages specially created to deliver experiences for thrill-seeking music fans.
Headlining the third edition is Tiësto. The celebrated DJ has opened the 2004 Athens Olympic Games and has also headlined festivals around the globe including Ultra Music Festival, Stereosonic, Coachella, Tomorrowland/TomorrowWorld and Electric Daisy Carnival. Musical icon Norman Cook is also confirmed and will deliver a high energy show. Talent at the Carnival also includes a stage programmed by producer and DJ, Ferry Corsten. He will be debuting his unique format - ‘Full On’ - in India, at the festival, featuring back-to-back sets by artists handpicked by him.
Enchanted Valley Carnival is a multi-genre music festival that combines musical performances, adventure sports and a camping experience. Since being launched by Twisted Entertainment in 2013, Enchanted Valley Carnival has driven India’s music and festival scene to new heights, with over 15,000 music and adventure aficionados being entertained by over 100 renowned artists at the festival. In just two years, Enchanted Valley Carnival has firmly established its place, with over half a million fans following the brand.
The event, taking place in December at Aamby Valley, will see performances by Tiësto, Fatboy Slim and Terry Corsten.