Gravity Concepts executes the launch of Living Foodz channel in Mumbai

by  EVENTFAQS Bureau Marketing | September 11, 2015 | News

Gravity Concepts Living Foodz Anusha Dandekar St. Regis Hotel Amit Nair

Essel group launched its new food-tainment channel 'Living Foodz' on Sept. 3 at the St. Regis Hotel in Mumbai. The event, which was attended by top chefs, food connoisseurs, restaurateurs and celebs from the industry, was conceptualised and executed by Gravity Concepts. Present at the event were Piyush Sharma, CEO, Living APAC and India; Amit Nair, Business Head, Living Foodz; and 200+ high profile guests.

The night was hosted by VJ-actor Anusha Dandekar, while Clinton Cerejo's band played all the popular tunes. The USP of the event was the different experience zones that served to both challenge and entertain the audience. So while some found their time was well spent in the Lab of Crazy Scientists with extreme temperatures and befuddling food, others enjoyed being bartenders by making their own cocktail concoctions at the Muddle Bar. An anti-gravity photo booth was also installed, and the tilted bar set up ensured that the visitors were high even without sipping alcohol.

On the event, Nair said, "The energy and the execution of the event is appreciated and we are happy to have such a smooth launch for our channel. We look forward to partnering with Gravity Concepts in our future endeavours.”

Commenting on the success of the event, Ankita Vajarkar, Head of Client Servicing, Gravity Concepts, said, “We are happy with the overall execution of the event and this wouldn't have been possible without our client's complete co-operation and unwavering faith in us."