CS Direkt executes AkzoNobel press meet in Pune
by Isha Gakhar Marketing | September 8, 2015 | News
AkzoNobel India CS Direkt Dulux
AkzoNobel Dulux Paints and Bajaj Allianz General Insurance organised a press meet to announce the Dulux Protect Plan. Under this offer, home owners can avail a maximum insurance cover of INR 10 lakhs with the purchase of a 20l pack from the Weathershield range. Held on Aug. 26 at the JW Marriott Pune, the press meet was conceptualised by the management team of CS Direkt Events & Exhibitions Pvt. Ltd.
The importance of paints and home protection & insurance was the highlight of the event, which saw presentations by Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India and Tapan Singhel, CEO, Bajaj Allianz General Insurance
Speaking about this partnership Rajgopal said, “The Dulux Weathershield product range keeps the walls of a home protected from rain, sun, dust and fungus. We have now broadened the proposition of protection offered by Dulux Weathershield by partnering with Bajaj Allianz General Insurance to provide protection from natural and accidental calamities.”
Commenting on the event’s planning and execution, Puja Myne, Business Head, CS Direkt Events & Exhibitions Pvt. Ltd. said, “The elements that make our environment are highly volatile. The point was driven home by the special effects created by the management team of CS Direkt - sun light, hot breeze, storm, lightning, rain, snow and even Earthquake shocks were created.”
The press event was organised to announce a bilateral association between Dulux Weathershield and Bajaj Allianz General Insurance.