Fountainhead Entertainment Manages UltraTech East B Dealers Felicitation Programme

Marketing | September 8, 2015 | News

Fountainhead Entertainment Dealers Felicitation Programme UltraTech

Fountainhead Entertainment managed UltraTech East B Dealers Felicitation Programme for 1200 dealers on Aug. 10 and 11 at the Grand Hyatt, Goa. Two sets of dealers, one from Chattisgarh and the other from Odisha, were felicitated in 2 separate, but otherwise identical events, one on each night. The event has been taking place annually for the last 7 years, with Fountainhead Entertainment managing the East B region’s programme for the last 2 years.

The brief was to organize a felicitation programme for dealers over a span of two days in Goa. The entire event had to be conceptualized and executed keeping the brand’s new ‘Build Beautiful’ campaign in mind. The objectives were to design an experience to make dealers feel valued and appreciated, to provide engaging entertainment with a ‘feel good’ factor, and to felicitate dealers for their past year’s work.

Fountainhead Entertainment cracked the theme 'Forever' which was supported with the tagline 'Collaborate, Create & Conquer', the 3 steps which lead to the success of UltraTech. The theme and tagline was designed in the shape of a triangle and used in all pre-event collaterals, as well as communication on the event day.

Commenting on the success of the event, Royston Fernandes, General Manager, Marketing Services, UltraTech said, “The theme this year for our ADC was about moving beyond our positioning image to a direct call to action built around our newly launched campaign – Build Beautiful. Fountainhead Entertainment was the agency who perfectly translated this communication with their 3Cs Concept of Collaborate, Create, Conquer – Forever. The mediums and touch points of engagements were witnessed right from arrivals to across the hotels within which our stockists were residing. Furthermore keeping in mind our East B regional TA and also the flavour of the location being Goa, the event was designed perfectly.”

On the morning of the awards night, a Games Championship was organised in each hotel for dealers and their families. This Championship had games which tied in to the theme. Winners were felicitated during the Awards ceremony. The felicitation programme itself saw 150 awards handed out to dealers together with entertainment which included an opening Goan Carnival, a dance performance by Prerna & Apurva and a Build Beautiful Dance was conceptualised to bring out the new campaign in the most visually appealing way. The event also featureda finale dance performance by Dhriti Saharan. Other key highlights included a dramatic unveiling of the theme, and the unveiling of the trophy – ADARA, larger than life mock trophy.

The setup included huge AV screens, side panels and stage branding. This year’s set design had a larger than life feel to it.

On the execution of the event, Vibhu Goyle, Jt. President, Zonal Head Marketing- East B, UltraTech said, “I appreciate Fountainhead’s tireless effort right through from conceptualizing, designing, effects of digitization, designing of the new trophy and most importantly execution and time management. The entire operation was very smooth with every activity being carried out to perfection”.

Dealers from Chattisgarh and Odisha were felicitated at an event at the Grand Hyatt, Goa on Aug. 10 and 11, respectively.

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