Leo Burnett launches rural and experiential marketing unit Leo Burnett Experience
by Rachael Rajan Industry Watch | September 8, 2015 | News
Leo Burnett Experience Vandana Verma
The Leo Burnett Group India has launched Leo Burnett Experience, a specialist unit that will focus on rural marketing, activation, events and exhibitions across metros and 5,000 small towns and cities. Leo Burnett Experience has a pan-India presence with a team of 40 professionals. The agency is already doing work for brands including Dabur, Vodafone, Uninor, McDonald’s, ITC Foods, OnePlus, Amazon, P&G, Fiat, Axis Bank, Ruchi Group, and Bajaj Discover.
Leo Burnett Experience offers a unique solution for brands and operates under its global philosophy of Play, Buy, Share. Vandana Verma, Executive Vice President, Leo Burnett Experience, will oversee the division’s operations. She will report to Group CEO Saurabh Varma and will be based out of Leo Burnett India’s Mumbai office. Apart from Vandana, the leadership team of Leo Burnett Experience includes Nishith Sharma (National Creative Director), Ankit Grower (Head of North and East), Pratik Maitra (Head of South), Sandesh Shetty (Head of National Operations) and Kiran Dodiya (Head of West).
Commenting on the occasion, Saurabh Varma, CEO, The Leo Burnett Group India said, “It is my belief that the future is in creating experiential platforms. Our unique methodology of play, buy, share gives Leo Burnett Experience a truly differentiated offering. Already it is the fastest growing part our business. And our ambition is to add technology to create immersive experiences for consumers.”
Throwing some light on the division’s unique offering, Vandana Verma, Executive VP, Leo Burnett Experience said, “ROI is the biggest black hole in India’s experiential industry. At Leo Burnett Experience we give foremost importance to foreseeing risk and managing real time crisis to maximize the output for clients. Our revenue growth has been significant in the last 18 months. Going forward we will build on this momentum and surpass the industry average growth of 25%. We define our objectives clearly and develop strategies based on HumanKind’s philosophy of building brands and changing human behaviour using creativity. As for the most exciting opportunity – it is the rural markets, where brands are increasingly demanding strategy based experiential services – a big gap in the industry which we will address. These are surely exciting times at Leo Burnett Experience.”
Vandana Verma, Executive Vice President, Leo Burnett Experience will oversee the division’s operations.