Tableau manages Aditya Birla Retail’s MORE Confluence

Marketing | August 31, 2015 | News

Aditya Birla Group Tableau Experiential Marketing

Tableau Experiential Marketing was appointed to manage Aditya Birla Retail’s (ABR) MORE Confluence 2015 - the brand’s annual vendor-partner meet.

Tableau managed the stage designing and fabrication, the sound, light and videos along with the artists and merchandising for the event. The event was held on Aug. 26 at Grand Hyatt in Mumbai and was attended by 500 top vendors and partners that included the top marketing and sales teams of companies like HUL, P&G, J&J, Loreal India, Nivea, General Mills, Amul, to name a few. The theme for this year’s Confluence was ‘Healthy & Happy’ consumers.

The full day conference included panel discussions, presentations by ABR and by the shortlisted finalists who presented their marketing and promotional strategies and case studies. A quick round of voting led into the awards soon after. The performers included Vikram Sathey along with Manasi Scott and the evening ended with a DJ set and cocktail dinner.

Sneha Kalbag, Founder & Director, Tableau Experiential Marketing said: “It was a delight and honour to serve a global power brand like Aditya Birla and be the agency that creates a memorable experience for all the key stakeholders of the company. The event saw industry stalwarts put up their opinions and we were absolutely delighted to bring to life this platform in the form of confluence.”

The event was held at Grand Hyatt in Mumbai and was attended by 500 top vendors and partners.

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