CRI Events manages the launch of Flipkart’s new app in Delhi

by  Dharm Patel Marketing | August 28, 2015 | News

CRI Events Flipkart

Further enhancing customer experience, Flipkart announced the launch of its app titled Ping. The ‘social shopping’ experience on the Flipkart app was launched at F Bar & Lounge in Delhi recently. Managed by CRI Events, the press conference was followed by a bloggers meet in the evening.

Standup comedian Amit Tandon and band Astitva performed in the evening, adding entertainment quotient to the entire event. Using Ping, Flipkart users will get to chat with friends while shopping, and share the experience using text, photos and emoticons in real time. Currently in its beta stage of development, Ping will be available to customers through an invite only model in the first phase.

Talking about the launch, Anand Bhaskar, Head – Concepts & Communication, CRI Events, said: “This is a great initiative by Flipkart and we are proud to have partnered with them on the launch of this app. We truly believe that this will go very far in terms of changing customer’s online shopping experience.”

Speaking about the app, Punit Soni, Chief Product Officer, Flipkart said: “Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. ‘Ping’ aims to transform online shopping by allowing users to talk to each other in real time in order to make decisions and decide on what to buy! The unique blend of messaging and shopping is a unique and first ever experience that one can now enjoy online at Flipkart!”

Commenting on the innovation, Peeyush Ranjan, CTO and Head of Engineering, Flipkart, said: “A research conducted by our team revealed that the inability to shop collaboratively is the number one barrier for online shoppers these days. Flipkart Ping, conceived and built completely by Flipkart’s in-house technology team, aims to resolve this very challenge and provide a one-of-its-kind unique shopping experience to our customers.”