Percept ICE executes the Havells Convention in Istanbul

Marketing | August 25, 2015 | News

Percept ICE Havells

Percept ICE recently conceptualized and executed the Havells Convention 2015 from Aug. 11 to 15 at Wyndham Grand Levent in Istanbul, Turkey. The conference was held with the objective of building stronger bonds and rewarding the Havells Dealers for the dedication and hard work they have put into making Havells a success story across India. The convention saw the top 250 dealers along with their spouses attending the five-day event in the beautiful location of Istanbul.

Percept ICE’s scope of work encompassed conceptualizing the entire theme and logistics for all the days of the convention. This included ideation on the various themes across all the days of the convention, managing and executing a successful conference. While the overarching theme of this expedition was ‘Havells Younited…Imperial Istanbul’, the main day conference theme was ‘Wahi Soch Naya Josh’.

Commenting on the theme, Mukesh Jain, GM - Marketing & Communication, Havells said: “Our late founder Qimat Rai Gupta always focused on having larger dreams and striving to accomplish them. We tend to imbibe the same thoughts into ourselves and our dealers. Hence the theme of this year ‘Wahi Soch Naya Josh’ was followed keeping in mind his ideologies and principles. With the same passion and zeal, we plan to take Havells to the next level with renewed enthusiasm.”

The tour officially started on Aug. 11 where all the guests were given gift hampers at the time of their arrival in Turkey. A special candle light dinner was arranged at Portaxe, where guests (in local costumes) were welcomed after cruise orientation. Day 2 and 3 were spent sightseeing at the famed Cruise, Orientation Camalica Hills, Dolmabache Palace & Blue Mosque.

The evening of Aug. 14 was uniquely themed as ‘Havells Idol’ and saw a contest designed especially for the dealers who wanted to showcase their singing talent. The evening witnessed 25 individual performances and Indian Idol fame Meiyang Chang hosted the show while Amit Kumar and Kavita Krishnamurthy judged the contest and graced the evening with some melodious songs. Special certificates and trophies were handed out to the enchanted winners.

A survey was conducted with the dealers prior to the event, helping Percept ICE to manage and pull together vital information pertaining to their favorite cuisine, colors, songs, dances, art and other elements which helped them to customize and implement a very successful and memorable trip for the guests. Another highlight of the convention was a special radio show created for the guests which included their favorite songs. The guests loved the overall experience, attachment, interactivity and warmth of the chairman with all of them.

Day 5 kicked off with a conference with the theme ‘Wahi Soch Naya Josh’ at the hotel’s Piri Reis Ballroom. After the traditional lamp lighting ceremony, Bollywood personality Boman Irani took over as the moderator. The conference was divided into three segments with the first segment being ‘Coffee with ARG’ (Anil Rai Gupta, Chairman, Havells); the second being an engagement with the dealers; and the grand finale segment witnessing a motivational speech from Boman Irani. Internationally acclaimed speed painter Quim Moya amazed all the guests with his brilliant art presentation.

The gala evening was dedicated to the ‘Havells Power Awards’ and sported a royal theme befitting the special occasion. A red carpet was laid out at the entrance where Manasvi Vyas took bytes from the dealers and their spouses. Hosted by Vyas, the awards saw 80 dealers win across several categories, where intro AVs were created for each and every awardee. The evening also witnessed stunning performances by several international artists. The gala evening came to an end with DJ Ricky playing some happening Bollywood music into the night.

Commenting on her team's execution, Nazneen Karimi – Chief Executive Officer, Percept ICE said: “It has been a pleasure and a privilege to work with Havells and their entire team. We are extremely happy to have successfully pulled this convention as it was one of the main events for us. It was overwhelming to get live feedback from the client and guests. We look forward to sharing a long and fruitful relationship with Havells for many years to come.”

The convention saw the top 250 dealers along with their spouses attending the five-day event in Istanbul, Turkey.

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