Maruti Suzuki DZire introduces the sweetest campaign to celebrate the 1 million milestone

Marketing | August 25, 2015 | News

Maruti Suzuki Maruti Suzuki DZire Dentsu Creative Impact Amit Wadhwa

Maruti Suzuki has rolled out its latest campaign for DZire. Called ‘the sweets are on us’, the campaign highlights the fact that the car has now crossed the 1 million units sold mark, making it a part of the elite million club. 

The idea behind the campaign is to invite everyone to be a part of the celebrations. And the sweets are on Maruti Suzuki DZire.

Speaking on the sweet success, R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India said, “Ever since its launch in 2008, this Sedan has had a special place in the heart of Indian customers. Today, it has found a home with more than 1 million happy families in India. We wanted to share the joy with not only the DZire owners, but with everyone. So be a part of the celebrations, the sweets are on us.”

As a part of BTL activations, Maruti Suzuki has further created the mega edible art installations at different locations in India, including Ambience Mall (Gurgaon) & Inorbit Mall (Malad). The company is also offering sweets inside the malls, outside of the movie theatres, and inside the airplanes.

The campaign has been conceptualised by Dentsu Creative Impact, while the TVC has been created by Dentsu Marcom. 

Talking about the ideation part, Amit Wadhwa, Branch Head/Senior Vice President, Dentsu Creative Impact says, “Since the start, the intention was to look out for new and unconventional ways to communicate. The mega installation that you can eat, and sweet films and radio spots made to support the sweet work of art made for a strong foundation for this campaign. To build it up further, digital media interface is used aptly to connect with the DZire owners individually, and various other touch points like cinema halls, airlines and malls across the country to let everyone know that the sweets are on Maruti Suzuki DZire. What better way to celebrate the milestone!”

Dentsu created a new campaign to help Maruti Suzuki DZire celebrate the taste of sweet success.

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