Red Bull to break it like Govinda this Gokulashtami

Marketing | August 20, 2015 | News

Red Bull

This Gokulashtami, the zeal and enthusiasm of the famous Dahi Handi festival goes a notch higher with the first ever Red Bull Jod ke Tod. With the fest on Sept. 5, Red Bull will host 24 courageous teams which will perform staggering feats, challenging each other in making the fastest, tallest and strongest human pyramids.

The event will be held on Aug. 30 at Bandra Reclamation Ground in Mumbai under the aegis of Bandra Govinda Utsav Mandal. Commenting on the association, Adv. Ashish Shelar, MLA, Bandra said: “We were approached by Red Bull to conduct Red Bull Jod Ke Tod – an event to promote Dahi Handi as a safe sport – a week prior to Gokulashtami. We will be introducing safety gear and will ensure proper training and safety measures in order to promote Dahi Handi as a safe sport and to reduce the number of injuries associated with the sport. Bandra Govinda Utsav Mandal will assist Red Bull by bringing in participation for the event. We will be involved in channelizing the whole effort to make the event a success.”

Adding further, Shelar said: “Dahi Handi is one of Maharashtra's prominent community festivals and the Maharashtra Government is in the process of recognizing it as an adventure sport. Mumbaikars, over the years, have truly made Dahi Handi their own festival, adding a dash of colour and glamour, where the young and old, the common man and celebrities, all come together and stand shoulder to shoulder in the Govinda Pathak, soaking in the festive spirit.”

Here are the rules:

A total of 24 teams will be invited and each team will have a maximum of 100 participants (minimum age should be 16).
Round 1: Teams get ranked basis the time taken to build 5 layer pyramid.

Round 2: One-on-one elimination where team 1 will compete against team 24, team 2 against team 23, so on… to make a 5 layer pyramid; 12 out of 24 teams move to the next round.

Round 3: In another round of elimination, the 12 teams battle it out and are filtered down to 6 teams and (eventually) 3 teams.

Round 4: One wild card entry (the team that takes the shortest amount of time to make the pyramid) and the 3 qualifying teams will then compete against the clock, one at a time.

The team which will make a 6 layer pyramid the fastest will be crowned the winner.

The brand will be holding the first-ever Red Bull Jod ke Tod, where 24 local teams will compete against each other for the ‘Dahi Handi.’

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