Airtel collaborates with CRI Events for pan-India 4G launch

Marketing | August 18, 2015 | News

CRI Events Airtel

Airtel announced the commercial launch of its high-speed 4G services, called LTE in 296 towns across India. The high-speed wireless broadband on Airtel 4G will allow customers across the country to enjoy uninterrupted HD video streaming, super-fast uploading and downloading of movies, music and images.
Announcing the launch, Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, "At Airtel, the customer is at the heart of everything we do, and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built India's first commercial 4G network that will make high-speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand.”
Guests present at the event not only got to explore the future possibilities in different ways, but also got hands-on 4G experience with a 3G v/s 4G difference zone where the quality difference between the two were established.
The 4G demo zone further gave attendees a chance to delve into 4G possibilities in 4G enabled model phones. Also installed was the Wynk Movies app zone, which further allowed the attendees to experience seamless video content on 4G network.
Executed by CRI events, the event successfully managed to felicitate a higher consumer engagement.  “We are very proud to have partnered with Airtel on this pan-India launch," said Rajesh Varma, founder-director of CRI events.
CRI Events is associated with Airtel for almost 18 years now, and has successfully managed various other launches of the brand. "The speedy 4G affair is another feather to our cap. We are highly obliged for the unshaken trust that Airtel has in us and we look forward to organise many more events for them in the future," concluded Varma.

Airtel announced the commercial launch of its high-speed 4G services, called LTE in 296 towns across India in an experiential activity conducted in New Delhi.

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