Aditya Birla Financial Services Group brings its companies together in Thailand

Marketing | August 18, 2015 | News

Aditya Birla Group Fountainhead Entertainment

The Aditya Birla Financial Services Group (ABFSG), which represents seven companies, held a two-day event to bring 750 attendees (senior and middle members of the management from all seven companies) across these companies together. The 7th edition of the ABFSG Day took place at Dusit Thani Hotel in Pattaya, Thailand and was managed by Fountainhead Entertainment (FH) which has been working on the ABFSG account since four years.

FH was in charge of designing the whole communication for the show right from the collaterals to set designs; stage fabrication and technical setup; show running; permissions; artist co-ordination; stay, travel and logistics co-ordination. The event typically sees only speaker sessions/conferences and an awards program with entertainment, but this year also saw the addition of a show at the Colosseum.

The attendees had breakfast at Sriracha Tiger Park, before going ahead with multiple conferences which included business speaker Shiv from Pepsico and Shantanu Moitra Talk. The residential conferences/speaker sessions and awards show took place at the hotel. The awards night was hosted by emcee AK Rehman and saw a performance by Prajakta Shukre. It also included a standup comedy act by Vikram Poddar, singing and dancing performances by the internal ABFSG team between the awards distribution.

Shedding light on the challenges faced in execution, Rohan Salvi, Vice President - Business Development and Client Servicing (Events), Fountainhead Entertainment, said: “Right from planning the registration for 750 people to the conference, awards night, and DJ set, everything was carefully thought of for the two days. With the help of our on-ground team and proper time management, the entire event went off smoothly.”

Fountainhead managed the two-day event where the group’s seven companies came together in Pattaya.

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