Videocon associates with Miss India 2015 Aditi Arya for the 3rd Young Manch

Marketing | August 13, 2015 | News


Videocon Telecom recently announced the third season of its highly successful youth engagement program called ‘Young Manch’ at Taj Chandigarh. This talent hunt program will cover over 210 colleges/institutes across 45 cities in Punjab, Haryana, Gujarat, Madhya Pradesh and Chhattisgarh.

Videocon Telecom has roped in Miss India 2015 Aditi Arya as the icon for the property, in order to get a better connect with the youth. Arya will be representing India in the Miss World beauty pageant this year and is also the youth ambassador for Haryana. She is also a research analyst with Ernst & Young and has been awarded Young Leader's Scholarship by the Indian School of Business. In short, Videocon thought she is a perfect example of beauty with brains and an aspiration for any young student.

Young Manch is a unique platform for the youth to showcase their talent, be it singing, dancing, acting, modelling/ramp walk and others. The program was initiated two years back to create a strong connect with the youth and associate them with the dynamic telecom brand. The format of the program is 3-tier, starting with talent hunt events in select colleges/institutes in select cities, followed by winners of these events competing in city finales of their respective cities, and finally winners of these city finales competing in the grand finale. All events are hosted by RJs of MY FM to ensure engagement, and are judged by a panel of eminent judges and voting on digital media and SMS.

The program promotion is a mix of on ground i.e. events in colleges/institutes, on air i.e. radio, print i.e. newspaper ads and digital media including YouTube and Facebook integration. The winners at each stage of the program are awarded starting with free mobile connections to mobile handsets/tablets going upto LEDs. Further, the winners of the modelling round are awarded the title of ‘Face of Videocon Telecom’, who will be featured in the advertisement of the brand in next one year.

Announcement the third edition of Young Manch, Arvind Bali, Director & CEO, Videocon Telecommunications said: “Riding high on the success of the last two seasons, we are pleased to announce the third season of our youth-centric initiative ‘Young Manch’ and are pleased to rope in Aditi Arya for the same. We are very proud to associate a young, charismatic and passionate talent like Aditi which will set a perfect example to motivate and inspire students to perform at the best of their calibre. We hope to take this relationship ahead for a long time in the future.”

Sharing her views on the initiative, Miss India 2015 Aditi Arya said: “I am pleased to be associated with Videocon Telecom and being appointed as the youth icon for this unique youth oriented program. I feel that due to lack of opportunity, encouragement and hesitation there is a lot of talent that doesn’t even surface. I strongly feel that such initiatives and platforms would definitely help the young and the talented to overcome all fears and come forward to unveil the talent in them. I have watched few of the performances on Youtube and am excited to witness a few of these events in person.”

This talent hunt program will cover over 210 colleges/institutes across 45 cities in Punjab, Haryana, Gujarat, Madhya Pradesh and Chhattisgarh.

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