Suresh Raina felicitates Colgate’s trade partners

Marketing | August 12, 2015 | News

Colgate Work Ventures

Colgate recently concluded a cricket tournament, organised for the winners of Colgate Super Flexi ‘Mauke Pe Chauka’ contest which was held across the country for its trade partners. The event was conceptualised and executed by Work Ventures after the agency won the mandate over a multi -agency pitch on the basis of its concept and cost effectiveness.

The special attraction of the event was chief guest Suresh Raina who is also the brand ambassador for ‘Colgate Super Flexi’. The trade partners were flown in to Delhi a day prior to the event. They were divided into 10 teams of 10 members each, basis the region they belonged to. The tournament comprised eight matches, after which Raina felicitated the winners, followed by the paparazzi.

Speaking about the success of the event, Monica Rankawat, Deputy Senior Manager – CS & BD, Work Ventures said “The event was a huge success considering the challenges faced prior to the event in terms of the climatic conditions and the limited time frame we had. With the showers in the city, we had to go ahead with ‘plan B’ - an indoor cricket tournament.”

Adding to this, Pratik Shah, Director, Work Ventures said: “The event was really special for us, as it was for our client’s clientele and the response Colgate received post event was splendid, which ultimately added a feather in the cap. We look forward more such moments with Colgate.”

Managed by Work Ventures, a cricket tournament called ‘Mauke Pe Chauka’ was held in Delhi, where Raina was chief guest.

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