Kestone IMS conducts a technology-driven engagement for Dell

Marketing | August 11, 2015 | News


Recently, Kestone was entrusted with the responsibility to carry out Dell’s activations for one of their flagship engagement programs, which focused on the potential that technology can offer to the student community. The on-ground activation was created to stimulate and inspire the leaders of tomorrow, in a setting that fosters creativity, encourages one to explore new ideas and was built around experiences designed to inspire the youth.

The objective was to create interaction opportunities with the attendees at the stall and to give them an experience of the brand’s new range of coloured Dell Inspiron series. Commenting upon the activity, Piyush Gupta, President, Kestone, said, “Keeping in mind that the key audience during the event would mainly comprise of college students, we focused on creating engagement ideas around themes they could easily relate to. The main focus was to inspire the youth to unlock possibilities and achieve their ambitions, using technology as an enabler where personality meets possibilities.”

As a part of the interactive platform, the agency created four easy-to-implement activities at the stall – Rubik’s Cube, Photo OP, Personality Quiz and Jenga Blocks along with the product display. “The Rubik’s Cube was to primarily bring out the colour aspect and the intellect of the product, which was the basic premise of the event.
The Photo OP was to connect with the students in a fun way and bring about brand visibility through Social Media Integration. A unique messaging route was also developed using the hashtag #packedwithpotential. All those who used the hashtag while uploading their picture with a unique caption were eligible for a National level unique caption contest,” he elaborated further.

Though a simple, easy-to-execute activity, the idea ensured that maximum footfalls were generated. “As a part of the offline activation, the agency successfully covered 10+ cities with a touch base of 3,15,000+ individuals. We actually gave them a platform that was most familiar to them, be it the malls or where they like to hang out online.

We kept the ideas simple of allowing them to not only acquire but to also share and exchange knowledge and we are glad we could attain 100% positive sentiments,” concluded Gupta. Kestone has been associated with Dell for almost a decade now. During this time span, the agency has supported Dell with various services including CEP driven programs, branding campaigns and numerous off-sites.

Being associated with Dell for almost a decade now, theagency has carried out various services including CEP driven programs, branding campaigns and numerous off-sites.

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