Dalda Edible Oils has been largely focusing on creating engaging platforms for consumers especially in Tier II and Tier III markets to reach out to the masses. Speaking on the success of this initiative, Sagar Boke, Marketing Head, Bunge India, said, “This year, our association with Rath Yatra has been very fruitful , being the year of Nabakalebara, we wanted to reach out to every devotee present at the Yatra and our efforts have paid off very well. We have received immense appreciation for our Bhajan Se Bhojan Tak campaign. I am extremely happy that with this initiative by Dalda Edible Oils has not just ensured brand visibility but has reached every household in Puri.”
