Revfest: Honda's most expensive activation till date

Marketing | August 7, 2015 | News in Brief

Honda Encompass

Honda's recently concluded Revfest is understood to be the brands most expensive activity in the Indian market and the largest activation by the brand across the globe.

The Economic Times quoted spends on this 8-city activation to the tune of Rs. 30-50 crores. Commenting on the mammoth task and budgets involved in these multiple events, Sukrit Singh, CEO, Encompass, said, "I will not comment on the spends on this activity, but as far as the scale goes, 110 Encompass team members excluding other support staff were involved in the simultaneous events. There were close 15-17 artists involved in each city event and the total engagement across cities was to the tune of 25,000 people."
Each event as part of Revfest involved a dealer engagement to launch new bikes by Honda, which was then followed by a full-fledged consumer engagement through LIVE concerts in each city.
During the dealer-engagements, Akshay Kumar and Taapsee Pannu's segment which took place at the Delhi event was simul-cast LIVE across the other 7 cities. Honda's Presidents note was also simulcast across the cities and a LIVE QnA was arranged, where dealers could address questions to the President from any of the 8 cities.

Executed and managed by Encompass across 8 cities simultaneously, the Economic Times quotes spends on this activity in the range of 30-50 crores.

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