#thankgoditsfriday: Five events that impressed with its star presence

Marketing | August 7, 2015 | News

Amitabh Bachchan Bollywood Shah Rukh Khan

In India, the concept of celebrity endorsements for marketing and advertising activities is not very new. However, it’s gaining a momentum in today’s time, which is courtesy to companies that are pushing boundaries to hit the bull’s-eye.

Kangana Ranaut always manages to act like a boss – be it with her on screen or off screen appearance. And one such recent example was the official unveiling of a new variant of the Micra CVT Automatic Hatchback as well as the new limited edition of Nissan Micra X- Shift. 

The announcement of Allu Arjun as the brand ambassador of the second season of Star Sports Pro Kabaddi seemed to be an action-oriented ceremony. As a part of the association, the Telugu Cinema icon will promote the game amongst Kabaddi enthusiasts in Telengana and Andhra Pradesh.

The King Khan’s (Shah Rukh Khan) presence at an evening hosted by Tag Heuer with the theme, entitled ‘Don’t Crack under Pressure’, grabbed many eyeballs. And the super hero was also seen performing interesting stunts at the do...truly filmy ahhaa! 

Be it product launch or brand endorsement, Alia Bhatt is the most preferred choice these days. The young prodigy nailed it at the launch of Garnier Fructis’ Oil-in-Cream in Mumbai. You go girl! 

As they say, save the best for last. So did we! The legendary icon, Amitabh Bachchan’s presence at the unveiling ceremony of LG’s first leather and DSLR featured smartphone, G4 in India was surely an event to vouch for. 

Here’s a look at the recently concluded events where the face value of our favourite celebrities became the buzzword.

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