Madison IES Manages Setup for Eros Now Launch in Less than 10 Hours!
by EVENTFAQS Bureau Marketing | August 6, 2015 | News
Madison IES managed the launch of Eros Now, the online entertainment platform of Eros, on July 16 at the Four Seasons Hotel, Mumbai. The event was attended by around 200 people, including the media, investors and other internal stakeholders of the company. The agency was responsible for the light, sound and other technicals at the press conference, while content was managed internally. Bipasha Basu was present as Chief Guest.
The brief given to Madison IES was to position Eros Now as a new age digital platform. To achieve this, the logo was unveiled on a curved LED screen of approximately 28 feet width x 12 feet height and 2.8mm pitch. A mammoth logo entrance arch and a pink carpet complimented the theme of the event. Customized product stations were created to provide an enhanced experience to the media and other guests.
On the delivery by Madison IES, Akshay Sharma, Marketing Head, Eros Now, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”
Talking about the team’s experience managing the launch, Saumen Roy, General Manager and Head, Madison IES said, “We are proud to have won the mandate from the pioneering global entertainment leader. We used a curved led and managed to execute this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”
The event took place on July 16 at the Four Seasons Hotel, Mumbai.