Akshay Kumat at the launch event in Delhi

Honda launches 5 bikes at Revfest across 8 cities, with GAS as style partner

Entertainment | August 6, 2015 | News

Honda Encompass Akshay Kumar

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has organised Revfest where 5 new motorcycles including Honda’s flagship 'Make in India' model CBR 650F was launched. Extending their international association to India, premium Italian denim brand GAS partnered with the event as the official style partner. The event was simultaneously launched on the August 4 across 8 cities including Delhi, Mumbai and Bangalore. The events were all managed by Encompass Events.

The Delhi edition, which was held at Pragati Maidan, saw Bollywood superstar Akshay Kumar and Taapsee Pannu at the event. The evening live performances featured Faridkot, Nasya and Kailasa.

As official style partner for the hosted fashion shows, GAS is showcasing its Autumn/Winter 2015-16 collection. This launch partnership between GAS and Honda is just the first step to a long term relationship in India. GAS will retail a special limited edition capsule of GAS – Honda motorbiking clothing and accessories at the top 14 select Honda flagship stores.

All GAS stand-alone stores will also have a dedicated showcase area to display the limited edition Honda-GAS biking capsule collection. On the partnership, Claudio Grotto, Founder and President, Grotto S.p.a., GAS’ parent company said, “It is thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success.” 

Keita Muramatsu, President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) added, “Honda’s association with GAS goes back a long way and across several geographies. We are delighted to bring this magic to India.”

Managed by Encompass, the launch events took place on Aug. 4 in 8 cities simultaneously.

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