Veet’s stakeholders enjoy an evening with Shraddha Kapoor

Marketing | August 4, 2015 | News

Vibgyor Brand Services

Reckitt Benckiser’s hair removal cream Veet recently hosted a meet and greet with brand ambassador Shraddha Kapoor. The event, managed by Vibgyor Brand Services, was held at The Leela in Mumbai on July 22.

The objective was to celebrate the contribution of the sales team and traders of Veet India on achieving 25% of their target. Also, the participants got the chance to meet Kapoor by completing the slogan on the Veet Coupon provided on purchasing Veet products and also on selection by a jury. The winners were also presented with the gift hampers from Veet India.

Targeted at the employees of Veet India, the central theme of the campaign was to engage the audience with Kapoor for interactive activities like dialogue games, singing and dancing competitions, etc. The stage and décor was set up with a graffiti wall, Instagram booth and 360 selfie booths for the audience to write and click photos at the booth.

The event, managed by Vibgyor Brand Services, was held at The Leela in Mumbai on July 22.

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