Automobile Manufacturer Renault Signs Ranbir Kapoor as Brand Ambassador
by EVENTFAQS Bureau Marketing | July 28, 2015 | News
Renault India has announced actor Ranbir Kapoor as its brand ambassador. The company is celebrating its fourth year anniversary in India this July and is looking to enter a new phase of growth. Through this association, Ranbir Kapoor will represent the underlying brand promise of Renault: ‘Passion for Life’.
On this new partnership, Sumit Sawhney, Country CEO and Managing Director, Renault India Operations commented, “In this eventful month, it gives me pleasure to announce Ranbir Kapoor as brand ambassador. The actor complements Renault’s legacy and brand ethos which hinges on three pillars – vibrant, forward looking and connected to people.”
Actor Ranbir Kapoor added, “I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its growth journey in India.”
The partnership is timed with Renault’s next phase of growth in India, as Renault is looking to significantly increase its presence pan India. Together with its product offensive strategy that has been strategically planned to meet this objective, there is also a firm plan to aggressively expand the dealership footprint, and reach 280 sales and service outlets by the end of next year.
This announcement coincides with the fourth year anniversary of the brand in India