Bajaj Electricals and Nutella get on board KidZania’s culinary school

Marketing | July 27, 2015 | News

Bajaj KidZania

KidZania Mumbai is a global indoor theme park that inspires, educates and empowers children. The park has partnered with Nutella and Bajaj Electricals for its culinary school.

The children get a delectable opportunity to play chef and prepare yummy recipes with Nutella, the Italian hazelnut chocolate spread as the key ingredient and Bajaj Electricals’appliances. Nutella has created a recipe booklet containing some quick and easy breakfast recipes that will be given to all participating children. The recipes will change every month thus showcasing the versatility of the Nutella brand and inspire children to innovate and savour different Nutella dishes.

Commenting on the launch, Viraj Jit Singh, Chief Marketing Officer, KidZania India, said: “The experience of being a chef at the KidZania Mumbai Culinary School complements a lot of what kids learn in class today while triggering cognitive and psychomotor development. We are excited to have Nutella and Bajaj Electricals at the culinary school.”

Speaking about the partnership, Emanuele Fiordalisi, Vice President - Marketing, Ferrero India said: “We are excited to partner with KidZania on such a unique concept built around education and entertainment for children. Our partnership with KidZania helps provide us with an innovative platform to engage with children in a fun environment. It will allow children to learn delicious recipes with Nutella on multiple breads like chapatti, idli, dosa, etc. The creation of Nutella recipes will be a fun experience for children and will also help them discover and showcase their culinary skills.”

Adding further about the partnership, Beena Koshy, Vice President & Head Advertising and Brand Development, Bajaj Electricals, said: "Children these days can convert simple stuff into something very creative and our association with KidZania for more than a year has shown us just that. We are proud and excited to partner Nutella, and congratulate them on this association. Bajaj Electricals and Nutella, with this partnership, will bring about just the right mix in the kids and make them little master chefs in this culinary journey.”

The children will get to play chef and prepare recipes with Nutella and use Bajaj Electricals’ appliances.

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