psLIVE manages Giovani’s Fall/Winter collection launch

by  Dharm Patel Marketing | July 27, 2015 | News

psLIVE

psLIVE, the experiential division from the Dentsu Aegis Network, conceptualised and executed an on-ground event for Giovani to help expand its brand reach. Giovani is a premium fashion brand for men and women, by Future Lifestyle Fashions (FLF).

Held in Mumbai, Giovani chose the Fall/Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador. FLF re-launched the brand through a glamorous fashion show. Models walked the ramp wearing the collection, which was then followed by the announcement of Khan as the ambassador.

Commenting on the event, Sidharth Ghosh, Vice President, psLIVE also added: “We have had a long association with FLF and I am glad that we are part of the brand’s journey once more and also at a time when it’s rearing up to launch a new story for itself with a new brand face.”

Talking about Khan’s association with the brand, Rachna Aggarwal, CEO, Indus League (brand division of Future Lifestyle Fashions) said: “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I've seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association will elevate the brand image and help Giovani to reach out to a wider customer base.”

Adding further, Shibani Mishra, Chief Marketing Officer, Indus League, said: “A consumer is always trying to personify a brand and thereby linking it to a certain kind of persona that characterizes the brand personality best. Now given the class and élan that Fawad Khan carries himself with, he is natural fit for becoming Giovani’s brand ambassador.”