Allu Arjun Face of Star Sports Pro Kabaddi in Telangana and Andhra Pradesh

Marketing | July 24, 2015 | News

Star Sports

Star Sports Pro Kabaddi has signed on Telugu cinema icon Allu Arjun as its Season 2 brand ambassador in Telangana and Andhra Pradesh. The actor will promote the sport and the league among Kabaddi enthusiasts in these states. The Gachibowli Indoor Stadium in Hyderabad will host the eight-city franchise league from August 4-7.  

Talking about this development, Nitin Kukreja, Head, Star Sports, said, “The task is to make the game relevant and aspirational for fans across India. Allu Arjun is an actor and a youth icon with a following that cuts across all sections of society. He is the apt ambassador of the sport in this geography and we are confident that this association will further the sport here.”

This second season of Star Sports Pro Kabaddi has created a place for the National Anthem, where every day of the league witnesses eminent personalities and local musicians and bands sing the anthem. Bollywood Star Amitabh Bachchan sang the National Anthem on July 18, followed by Sunidhi Chauhan on the second day in Mumbai, and Saurav Ganguly on the opening day in Kolkata. Allu Arjun, too, will be performing the National Anthem on Day 1 when Hyderabad hosts its first ever Kabaddi game on August 4.

Speaking on the occasion, Allu Arjun said, “Kabaddi is a true Indian sport and Star Sports Pro Kabaddi has helped the game gain its due recognition. I am honoured to be singing the National Anthem at the start of the Hyderabad leg of Star Sports Pro Kabaddi. Being a physical fitness enthusiast, I am excited to associate with the league.”

The game is being broadcast in five languages (Kannada, Telugu, Marathi, English and Hindi) across eight channels of the Star network as well as on Hotstar. It is also being telecast to a global audience in over 100 countries, including the US, UK, Middle East and Latin America. 

Star has renewed its title sponsorship for the second season of the league. Associate sponsors include Bajaj Electricals, Department of Atomic Energy, Flipkart, Mahindra & Mahindra, State Bank of India, Thums Up, TVS Motors and VIP Frenchie. 

The Telugu cinema star has been signed on as Season 2 brand ambassador in these 2 states.

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